Challenge

As a senior art student, I was selected by the Art Director of my university's Fine Arts Department to develop promotional and exhibition graphics for "Pandemic Diaries," a gallery exhibition featuring four professional artists reflecting on their experiences during the COVID-19 pandemic. The challenge was to create a unified visual identity that represented multiple artists while effectively promoting the exhibition to the public.

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Solution

Designed the exhibition poster, promotional flyer, and gallery wall title graphics. The visual approach integrated artwork from the featured artists while establishing a cohesive design system that communicated themes of reflection, resilience, isolation, and human connection during a historic global event.

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Outcome

The final design package provided a consistent visual identity across promotional and exhibition materials, helping support public engagement with the exhibition and creating a cohesive gallery experience. The project allowed me to collaborate with the Fine Arts Department and contribute to the presentation of work by established professional artists.